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Get Slick: Used Oil Program Advertising Strategies

May 23, 2017

CRRA 2017 Annual Tradeshow & Conference, San Diego, CA (August 20-23, 2017) Presenter: April Hilario, Senior Associate

Want to get the most educational bang out of your used oil grant buck? This presentation will examine cost-effective advertising strategies that you can use to develop or improve your used oil grant program. We’ll also review the advertising strategies and successful results from the Coachella Valley Association of Governments‘ Used Oil Program.

HF&H Consultants has assisted the Coachella Valley Association of Governments (CVAG) in managing the Used Oil Filter Exchange Program for its eight participating cities since 2006. HF&H is responsible for developing advertising strategies, organizing and staffing used oil filter exchange events, ordering promotional items, conducting certified center site inspections, and preparing the Oil Payment Program application and annual report. 

The success of CVAG’s Used Oil Filter Exchange Program can be measured by the dramatic increase in event participation and sustained behavioral change. Through innovative advertising techniques and community based social marketing strategies developed by HF&H, CVAG has seen a 400% increase in filters recycled during the used oil filter exchange events since the start of the program.  CVAG has also seen a 900% increase in used oil filters recycled on an ongoing basis at certified used oil collection centers.